Saturday, April 23, 2011

The Alchemist and Beauty Alchemy

The Alchemist by Paulo Coelho is a best selling international novel, even without being an Oprah book club book! However, it's message is universally appealing and applicable, and delivered simply and beautifully in 150 pages. But the short length packs a lot of wisdom. It's almost like a self-help book in the form of a fable: a young shepherd boy named Santiago takes a journey through exotic lands and Egyptian deserts seeking an alchemist and learns a lot about life along the way. It sounds sort of hokey and you might think the ancient, faraway setting would not be relatable. However, I think almost anyone can take away some tidbits of wisdom and inspiration. The message is an oldie but goodie, to follow your dreams and enjoy the journey, but it's delivered in a story form that almost anyone can understand and appreciate.
So, there's no question everyone and their grandma should read and learn from the Alchemist, now the real question is... what the heck is an alchemist, anyway? A person who studies alchemy, duh...ok but what is alchemy?! According to Merriam-Webster:

1: a medieval chemical science and speculative philosophy aiming to achieve the transmutation of the base metals into gold, the discovery of a universal cure for disease, and the discovery of a means of indefinitely prolonging life
2 : a power or process of transforming something common into something special

Yup, that's some pretty nerdy stuff, but what does that have to do with beauty? There is a nice beauty brand named Alchemy. But really, beauty is alchemy...the power of transforming something common into something special. And a good way to do that is also alchemy-related....as in making things gold! Bronzing, shimmering, highlighting. Lots of beauty revolves around getting golden, and summer is the perfect time for that.

How can you play alchemist and get the gold? Invest in a liquid gold shimmer you can use on both face and body like Stila's gold all over shimmer , Or Add sparkle/loose shimmer to your moisturizer and other loose powders, and you're golden! The prettynerdy award for modern day alchemist goes to: Jennifer Lopez, queen of the golden glow. Not only because she has perfected the art of metallic makeup, but she has transformed herself from "Jenny from the Block" to Most Beautiful Woman in the World...Pretty amazing alchemy!

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